6 Marketing To-Dos & Don'ts

When you create an art, invent a technology or start a new business, you need to market it to the world. Otherwise, they won’t know that you have created something that is valuable and worth buying. Marketing is a complex process. You can’t just create a social media account and promote your product there. Marketing demands research, analysis and experiments. In this digital era, you need to know the marketing dos and don’ts. These dos and don’ts will determine the marketing strategy and tactics.

Dos of Marketing

Know your Customer Needs

A product without a customer is like a bottle without a cap. If your product does not fulfil the customers’ needs, then they will not buy your product. To fulfil customer needs, you need to know about them. Thus, you can make a feedback form wherein you can ask customers to fill in their expectations, and what changes or updates they are expecting. You can have an interaction with them via Facebook live, Instagram live, where you can build a strong connection with your customers and make them feel considered and heard.

Make a Strong Social Media Strategy

Statistics say that 53.6% of people use social media for 2 hours and 25 minutes daily. Therefore, social media can give you massive leads. For that, you need a strong social media strategy. For example, to increase the engagement in your post, you can ask some questions in the post and tell viewers to write their answers in the comments. Or you can ask them to tag their friends and also plan for a giveaway. This can increase the engagement and interaction on your page.

Plan Mobile-Friendly Marketing Campaigns

People spend a lot of their time on the phone. Therefore, the marketing campaigns you plan should be accessible on the phone. For example, if you ask them to shoot a short movie, click a picture, or make a reel, then make sure it can be done on their phones. On the contrary, if the campaign demands a laptop or DSLR, then the user might not participate.

Don'ts of Marketing

Forget to Research

The trends, needs, and expectations of consumers change every day. Therefore, research before planning a marketing campaign. Your posts, captions, and challenges for users must be parallel to trends. So before planning a campaign, don't forget to research.

Use Jargon or Boring Language

Most of the time when people surf social media, they don’t really interact with marketing campaigns unless they find them interesting. Therefore, keep the language simple, use slang depending on the audience, and keep it short. Jargon or boring language can be a turn-off.

Forget to Include Graphics

The first thing users look at is graphics; if they find them captivating, they will stop and read the content. Therefore, don’t forget to include interesting and eye-catching graphics.

This will help you build effective and targeted marketing campaigns. You can also consider hiring MCC Coaching - they will map out an excellent marketing strategy and help you expand your business. For further inquiry, get in touch.